Data is only as good as collected, so think about what data you are collecting and why. Make use of the custom fields to tailor your contact information and also deal information to fit what you need to collect. You can also hold contacts in ActiveCampaign and as long as they are not active on a list, they can still be included and not count towards your contact total. Remember on the mobile app it’s showing you the total number of records in the system, not active users. Check regularly that your tags are not duplicating (ie. there is a space or spelling error) and your unsubscribed and bounced list. You can leave those records in the system, and it may help to know who has unsubscribed in case they follow up with you via another avenue such as direct email or social media – you’ll still have their information.

You want to leverage tags a lot more than lists. This may seem counter-intuitive but for ActiveCampaign, tags are magical! Keep the number of lists down as your unsubscribe process is tied to each list, and you don’t want people unsubcribing from one, only to keep getting emails on another.

As long as you have a subscription you have access to your data. If you wish to cancel your account, you can choose which day you wish to end your subscription on. Active Campaign will help you to close and export your data.