A leadership coach wanted to sense check his new business programme to make sure the paths were clear and the user journey solid. He has been in business for years but wanted a second pair of eyes to make sure the business flow was sound.
Examining his plan
He shared the goals and steps of his new programme, explaining the thought process behind it, and the reasoning behind the programme. Having known him for a while, I knew what his business provided and what was driving him. We evaluated each step in detail, with his own programme plan, and through The Vantage Blueprint™ we then mapped it separately, designing more of the user journey and the points of contact.
User Flow was incomplete
As we worked through each step, we uncovered some user flow issues and potential earning paths not yet developed. There were potential other income streams that were not tapped. They only focussed on one part of the path, and after mapping out the journey we found other paths that could then link into those income streams.
We also uncovered a new opportunity that would fit perfectly into the programme to give it more depth.
Alternate paths for leads
We analysed the ideal client path versus outputs and added alternative paths within key steps to give further options to leads. We also added paths for if someone was not ready, or were not the right clients for him. We added clear decision points and made sure the steps following a successful client were also included, such as when to request a testimonial, as the timing of that was crucial for optimal delivery.
The Outcome
The leadership coach ended up with a more robust plan and some new opportunities uncovered, along with clearer paths for leads.
As your business expands, your underlying systems need to keep pace with your ambition. The Vantage Blueprint audits and elevates your core processes, helping you create a seamless backend that supports long-term success without the overwhelm. Book your own Blueprint today.