When we run a business, we should be able to impart how our product or service may help in resolving our [potential] customer’s needs. In client delivery it’s called pain points – it refers to various problems or issues that your customers face and what you do in order to take them into account. Pain points could differ depending on the type of business. In e-commerce, for instance, you have to identify your customer’s problem, in which your brand should provide a solution for.

Here are some aspects to consider when identifying pain points.

Financial pain points

Pricing is part of any business strategy. We produce products and provide services that aim to improve our customers’ way of living, and they should feel the desire to pay for that convenience. Nevertheless, financial pain points include unnecessary expenses caused by poor quality of a product/service that is supposed to work well or was built to last for a significant duration. A business should be able to make its client feel that they are getting something worth paying for. This should also take into account time-bound membership fees or subscription plans where people may only buy once if they feel they do not get continuous value.

Convenience/productivity pain points

This aspect encompasses the common problems your customers encounter on a daily basis. Your product should not hinder your customer’s ability to perform their everyday tasks; in fact, it should optimise them. The lack of ease and efficiency is a consideration of this particular pain point and your role is to also help clients see how your products or services are relevant to those difficulties. Online stores, for instance, may use images to further describe their products and highlight real-life situations in which your offering can be of value.

Overall consumer experience

This aspect does not only focus on how well you were able to assist the customer; it should also tackle a potential customer’s online journey as they try to find solutions to their problems. Your contents must be branded across all channels in order to execute recognition in the market. It should be accessible and customer-friendly. It would also help if your social media platforms are easy to navigate and can further encourage even those who are not internet savvy. Sometimes, a customer is very willing to purchase, but the brand’s website is not easy to navigate and understand. In order to successfully entice them into trying your product or service, the purchasing experience should be smooth right from the start.

Address pain points proactively

Addressing potential pain points should be a primary part of any business, be it large international companies or small, one-person entities. Identifying your customers’ pain points is a great way to create and develop products and services that people will buy and eventually love and talk about. If you do not address the elements that make the experience difficult for your customers (or know how to identify those elements), you’ll continually have problems.

When we are able to create that necessity among our customers, it will drive our business to success. People dislike ineffective or hard to reach products and services – consider your own perspective as we do not want waste our own time, money and effort simply because we have purchased a wrong or hard to use product/service.

Remember that customers are scanning the market for any products/services that could make their daily tasks easier and therefore their business goals delivered.

 

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