Blue Ninja’s List of Three-Letter Acronyms (TLAs)


Love them or not, TLAs are a part of business. Whether it’s for the purposes or saving a little time or writing space, developing an internal lingo with the team or even just enjoying a nice acronym or two, they are necessary to know.

Four letter acronyms (FLAs) are also very common and will come up regularly. Many businesses will customise their own acronyms depending on the business scope and functions – you’ll find a lot of acronyms in finance and marketing.

Here is a list of business TLAs and FLAs that Blue Ninja uses daily or have been recommended to us:


SEO: Search Engine Optimisation
KPI: Key Performance Indicators
KISS: Keep It Simple Stupid (Keep It Super Simple)
ROI: Return on Investment
SME: Small to Medium Enterprise
SME: Subject Matter Expert
FTE: Full-Time Employee
DYK: Do You Know
POC: Point of Contact
ETA: Estimated Time of Arrival
SOP: Standard Operating Procedures
B2B: Business to Business
B2C: Business to Consumer
WOM: Word of Mouth
CTA: Call to Action
CEO: Chief Executive Officer
COB: Close of Business
OOO: Out of Office
DOB: Date of Birth
WFH: Work from Home
FYI: For Your Information
DTK: Dying (Desperate) To Know
BTW: By The Way
TBD: To Be Determined
FFS: For F*** Sake
NDA: Non-Disclosure Agreement
CRM: Customer Relationship Manager
RSVP: Please Reply
AKA: Also Known As
ATTn: Attention
BNBS: Blue Ninja Business Support
BPM: Business Process Management
CRM: Customer Relationship Manager
OTP: One-Time Password
TBH: To Be Honest
BOD: Board of Directors
ASAP: As Soon As Possible
DNS: Do Not Schedule
FAQ: Frequently Asked Question
IMO: In My Opinion
IMHO: In My Humble Opinion
IRL: In Real Life
LOL: Laughing Out Loud
FUBAR: F***ed Up Beyond All Recognition
JIT: Just-In-Time
WIP: Work in Progress

(a magical 7 letter acronym!) WYSIWYG – What You See Is What You Get


We’ll keep adding more as we come across them or please share on our blog on TLAs or via our social media and we’ll add your TLAs (and FLAs!) to the list.